{"id":922,"date":"2021-03-17T14:31:49","date_gmt":"2021-03-17T14:31:49","guid":{"rendered":"http:\/\/tmp.sceme.io\/?p=922"},"modified":"2021-03-17T16:22:47","modified_gmt":"2021-03-17T16:22:47","slug":"naissance-de-lugh-eur-l-le-premier-actif-numerique-francais-adosse-a-leuro","status":"publish","type":"post","link":"https:\/\/www.sceme.io\/en\/naissance-de-lugh-eur-l-le-premier-actif-numerique-francais-adosse-a-leuro\/","title":{"rendered":"Naissance de Lugh (EUR-L), le premier actif num\u00e9rique fran\u00e7ais adoss\u00e9 \u00e0 l\u2019Euro"},"content":{"rendered":"<div data-elementor-type=\"wp-post\" data-elementor-id=\"922\" class=\"elementor elementor-922\" data-elementor-settings=\"[]\">\n\t\t\t\t\t\t<div class=\"elementor-inner\">\n\t\t\t\t\t\t\t<div class=\"elementor-section-wrap\">\n\t\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-57397286 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"57397286\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t\t\t<div class=\"elementor-row\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-38dec51f\" data-id=\"38dec51f\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-column-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-768ef74b elementor-widget elementor-widget-text-editor\" data-id=\"768ef74b\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-text-editor elementor-clearfix\"><p><!-- wp:paragraph {\"fontSize\":\"large\"} --><\/p>\n<h4><strong>La soci\u00e9t\u00e9 Lugh annonce la cr\u00e9ation du premier actif num\u00e9rique fran\u00e7ais adoss\u00e9 \u00e0 l\u2019Euro, en partenariat avec Coinhouse, acteur de r\u00e9f\u00e9rence en France pour l\u2019investissement en cryptoactifs des particuliers et des entreprises et dans un environnement de confiance b\u00e2ti notamment avec Soci\u00e9t\u00e9 G\u00e9n\u00e9rale.<\/strong><\/h4>\n<p><!-- \/wp:paragraph --><!-- wp:paragraph --><\/p>\n<p>Dans un premier temps, l\u2019actif num\u00e9rique Lugh (EUR-L) sera propos\u00e9 aux clients de la plateforme Coinhouse afin de faciliter les op\u00e9rations sur cryptoactifs pour les investisseurs particuliers ou professionnels qui cherchent \u00e0 se pr\u00e9munir du risque li\u00e9 \u00e0 la volatilit\u00e9 de ces march\u00e9s. Une fois cette \u00e9tape pass\u00e9e, la soci\u00e9t\u00e9 Lugh a pour objectif de d\u00e9velopper de nouveaux services financiers du quotidien fond\u00e9s sur la technologie de <em>blockchain<\/em>.<\/p>\n<p><!-- \/wp:paragraph --><!-- wp:paragraph --><\/p>\n<p>Afin de garantir la stabilit\u00e9 du Lugh (EUR-L), pour chaque actif num\u00e9rique \u00e9mis, un euro sera conserv\u00e9 sur un compte bancaire d\u00e9di\u00e9. La soci\u00e9t\u00e9 Lugh a ainsi d\u00e9velopp\u00e9 un environnement de confiance autour de son actif num\u00e9rique : le projet est accompagn\u00e9 par des experts dans leur domaine, comme Soci\u00e9t\u00e9 G\u00e9n\u00e9rale, teneur des comptes de la soci\u00e9t\u00e9 \u00e9mettrice, et PwC France et Maghreb qui a \u00e9t\u00e9 sollicit\u00e9 pour attester chaque mois le nombre de jetons Lugh (EUR-L) \u00e9mis ainsi que le solde du compte bancaire associ\u00e9 domicili\u00e9 chez Soci\u00e9t\u00e9 G\u00e9n\u00e9rale. Par ailleurs, cet actif num\u00e9rique a fait l\u2019objet d\u2019une pr\u00e9sentation aux instances r\u00e9glementaires fran\u00e7aises et a pour volont\u00e9 de s\u2019inscrire dans le cadre r\u00e9glementaire en vigueur.\u00a0<\/p>\n<p><!-- \/wp:paragraph --><!-- wp:paragraph --><\/p>\n<p>Sur les aspects technologiques du projet, la soci\u00e9t\u00e9 Lugh profitera de l\u2019expertise de SCEME, fournisseur de l&#8217;infrastructure d&#8217;\u00e9mission et de gestion du Lugh, de Nomadic Labs, sp\u00e9cialiste fran\u00e7ais de la blockchain Tezos, sur laquelle sera \u00e9mis le Lugh (EUR-L), et du groupe Casino qui voit dans ce projet un moyen de d\u00e9velopper \u00e0 plus long terme des nouveaux moyens de paiement et de fid\u00e9lit\u00e9 innovants.<\/p>\n<p><!-- \/wp:paragraph --><!-- wp:heading --><\/p>\n<h3>A propos de Lugh<\/h3>\n<p><!-- \/wp:heading --><!-- wp:paragraph --><\/p>\n<p>Lugh se positionne comme le premier acteur \u00e0 \u00e9mettre des actifs num\u00e9riques stables adoss\u00e9s \u00e0 l\u2019euro dans un environnement de confiance. Ces actifs num\u00e9riques seront mis \u00e0 la disposition d\u2019acteurs de la finance ainsi que du monde du commerce afin de leur permettre de cr\u00e9er de nouveaux usages innovants pour leurs clients. Rendez-vous sur <a href=\"http:\/\/www.lugh.io\">www.lugh.io<\/a>.<\/p>\n<p><!-- \/wp:paragraph --><!-- wp:paragraph --><\/p>\n<h3>A propos de Coinhouse<\/h3>\n<p>Coinhouse est un Prestataire de Services sur Actifs Num\u00e9riques (PSAN), acteur de r\u00e9f\u00e9rence en France pour l\u2019investissement en cryptomonnaies des particuliers et des entreprises. Entreprise fran\u00e7aise proposant des services de gestion et de transactions de crypto-actifs depuis 2015, il s\u2019agit de la premi\u00e8re entreprise ayant obtenu l\u2019enregistrement obligatoire de ses activit\u00e9s aupr\u00e8s de l\u2019Autorit\u00e9 des March\u00e9s Financiers (num\u00e9ro d\u2019enregistrement AMF : E2020 &#8211; 001).<\/p>\n<p><!-- \/wp:paragraph --><!-- wp:paragraph --><\/p>\n<h3>A propos de Sceme<\/h3>\n<p>Sceme est un acteur de r\u00e9f\u00e9rence pour l\u2019\u00e9mission d\u2019actifs num\u00e9riques et les infrastructures de gestion et de monitoring de nouvelles monnaies num\u00e9riques. Cr\u00e9\u00e9e en 2020, la soci\u00e9t\u00e9 est fond\u00e9e par des sp\u00e9cialistes des environnements Blockchain et du paiement \u00e9lectronique. Sceme accompagne ses clients depuis les phases de sp\u00e9cifications et de d\u00e9veloppement des actifs num\u00e9riques et de leur gouvernance, et met \u00e0 leur disposition une plate-forme de gestion int\u00e9grant des outils de contr\u00f4le et de comptabilit\u00e9 on-chain.<\/p>\n<h3>A propos de <strong>PwC France et Maghreb\u00a0<\/strong><\/h3>\n<p>En France et au Maghreb, PwC d\u00e9veloppe des missions de conseil, d\u2019audit et d\u2019expertise juridique, avec pour ambition strat\u00e9gique de contribuer \u00e0 r\u00e9concilier entreprise, \u00e9conomie et soci\u00e9t\u00e9. Les entit\u00e9s de PwC en France et Maghreb rassemblent plus de 6000 personnes qui partagent leurs expertises au sein d\u2019un r\u00e9seau international comptant plus de 284 000 personnes dans 155 pays. D\u00e8s 2017, PwC France et Maghreb a d\u00e9velopp\u00e9 une expertise de premier plan en mati\u00e8re de blockchain et de cryptoactifs via son Blockchain Lab qui rassemble une \u00e9quipe pluridisciplinaire\u00a0de 40 experts en France et plus de 200 dans le monde\u00a0dans de nombreux domaines : strat\u00e9gie, cybers\u00e9curit\u00e9, audit de cryptoactifs, comptabilit\u00e9 des tokens, r\u00e9glementation, droit informatique, fiscalit\u00e9 des actifs crypto, architecture fonctionnelle et technique, revue de smart contracts. Rendez-vous sur <a href=\"https:\/\/pwc.fr\">www.pwc.fr<\/a><\/p>\n<h3><strong>A propos de Tezos\u00a0<\/strong><\/h3>\n<p>Tezos est une blockchain de\u0301centralise\u0301e, publique et auto-e\u0301volutive. Peu consommatrice en e\u0301nergie, cette technologie de rupture offre un niveau de se\u0301curite\u0301 ine\u0301dit dans l\u2019utilisation des smart contracts gra\u0302ce au recours a\u0300 la preuve formelle. En outre, elle est la premie\u0300re blockchain auto-amendable au monde, ce qui lui permet d\u2019inte\u0301grer le meilleur des innovations du secteur afin de conforter sa position de blockchain pionnie\u0300re. Pour en savoir plus sur Tezos : <a href=\"https:\/\/tezos.com\/\">https:\/\/tezos.com\/<\/a><\/p>\n<h4>&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;<\/h4>\n<h4>[EN]<\/h4>\n<h4><strong>The Lugh Company announces the creation of the first French digital asset pegged to the Euro, in partnership with Coinhouse, a leading French player in crypto-assets investments for individuals and professional investors, in a trustworthy environment built with key experts such as Soci<\/strong><strong>\u00e9t\u00e9 G\u00e9n\u00e9<\/strong><strong>rale.<\/strong><\/h4>\n<p>As a first step, the Lugh (EUR-L) digital asset will be made available on the Coinhouse platform to facilitate crypto asset trading for individual or professional investors, seeking to hedge against the risk of volatility on these markets. Once this step is completed, the Lugh Company aims to develop new financial services based on blockchain technology.<\/p>\n<p>In order to guarantee the stability of the Lugh (EUR-L), for each digital asset issued, one euro will be held in a dedicated bank account. The Lugh Company has thus developed an environment of trust around its digital asset: the project is supported by experts in their field, such as Soci\u00e9t\u00e9 G\u00e9n\u00e9rale, the account holder of the issuing company, and PwC France and Maghreb which has been called on to issue a report each month on the number of Lugh (EUR-L) tokens issued and the balance of the associated bank account held with Soci\u00e9t\u00e9 G\u00e9n\u00e9rale. In addition, this digital asset has been presented to the French regulatory authorities and is willing to comply with the current regulatory framework.<\/p>\n<p>Technologically, the Lugh Company will benefit from the expertise of SCEME, developer of the emission and management platform of Lugh, Nomadic Labs, a French specialist of the Tezos blockchain technology on which will the Lugh (EUR-L) will be issued, and Casino Group, which considers this project an opportunity to develop new and innovative means of payment and loyalty programs in the future.<\/p>\n<h3><strong>About Lugh<\/strong><\/h3>\n<p>Lugh is positioned as the first player to issue stable digital assets pegged to the euro in a trustworthy environment. These digital assets will be made available to players in the financial and commercial sectors to enable them to create new and innovative use cases for their customers.<\/p>\n<h3><strong>About Coinhouse<\/strong><\/h3>\n<p>Coinhouse is a Digital Asset Service Provider (PSAN), a leading player in France for crypto-currency investment for individuals and professionals. It is a French company offering crypto asset management and transaction services since 2015 and the first company to have obtained mandatory registration of its activities within the Autorit\u00e9 des March\u00e9s Financiers (num\u00e9ro d\u2019enregistrement AMF : E2020 &#8211; 001).<\/p>\n<h3><strong>About Sceme<\/strong><\/h3>\n<p><span class=\"Aucun\"><span lang=\"EN-US\">Sceme is a key player for the issuance of digital assets, the management and monitoring infrastructures of new digital currencies. Created in 2020, the company was founded by specialists in blockchain and electronic payment environments. Sceme supports its customers from the specification and development phases of digital assets and their governance. It also provides their customers with a management platform integrating on-chain control and accounting tools.<\/span><\/span><i><\/i><\/p>\n<h3><strong>About PwC France and Maghreb<\/strong><\/h3>\n<p>PwC in France and Maghreb provides consulting, audit and legal services with the strategic ambition to help reconcile the needs of business, the economy and society. PwC entities in France and Maghreb bring together more than 6,000 people, who share their skills across an international network of over 284,000 professionals in 155 countries. Since 2017, PwC France and Maghreb has developed market-leading expertise in blockchain and cryptoassets thanks to its Blockchain Lab, which draws on a multi-disciplinary team of 40 experts in France and over 200 more internationally. These specialists work in fields as far ranging as strategy, cybersecurity, cryptoasset audit, token compatibility, regulatory law, cyber law, cryptoasset taxation, functional and technical architecture and smart contract review. Visit <a href=\"http:\/\/www.pwc.fr\">www.pwc.fr<\/a><\/p>\n<h3><strong>About Tezos<\/strong><\/h3>\n<p>Tezos is smart money, redefining what it means to hold and exchange value in a digitally connected world. A self-upgradable blockchain with a proven track record, Tezos seamlessly adopts tomorrow&#8217;s innovations without network disruptions today. To learn more, visit <a href=\"http:\/\/tezos.com\/\">Tezos.com<\/a><\/p>\n<p>\u00a0<\/p>\n<p><!-- \/wp:paragraph --><\/p><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"<p>En savoir plus<\/p>","protected":false},"author":1,"featured_media":936,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"elementor_theme","format":"standard","meta":[],"categories":[6],"tags":[],"_links":{"self":[{"href":"https:\/\/www.sceme.io\/en\/wp-json\/wp\/v2\/posts\/922"}],"collection":[{"href":"https:\/\/www.sceme.io\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.sceme.io\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.sceme.io\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.sceme.io\/en\/wp-json\/wp\/v2\/comments?post=922"}],"version-history":[{"count":26,"href":"https:\/\/www.sceme.io\/en\/wp-json\/wp\/v2\/posts\/922\/revisions"}],"predecessor-version":[{"id":952,"href":"https:\/\/www.sceme.io\/en\/wp-json\/wp\/v2\/posts\/922\/revisions\/952"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.sceme.io\/en\/wp-json\/wp\/v2\/media\/936"}],"wp:attachment":[{"href":"https:\/\/www.sceme.io\/en\/wp-json\/wp\/v2\/media?parent=922"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.sceme.io\/en\/wp-json\/wp\/v2\/categories?post=922"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.sceme.io\/en\/wp-json\/wp\/v2\/tags?post=922"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}